Adina Reyter was born and raised in Los Angeles, CA. She grew up in a family knitwear business learning the fundamentals of running a creative enterprise. From a young age she always knew that she wanted to do something entrepreneurial and creative.
Being an active person who goes to work, meets friends, works out, and now runs around with 3 kids – she realized that she (and many other busy women) needed jewelry that could work day to night. Nothing complicated, but something thoughtfully designed, fine, lasting and easy to wear.
Adina began to take metal work classes at night while she worked in advertising during the day and very soon her line was born. One of her first pieces was a sterling silver circle on a delicate, simple chain. She literally could not walk down the street without someone stopping her to inquire about the necklace and where to purchase. Adina Reyter created a small, understated, classic collection of 14k and sterling silver pieces centered on her signature circle necklace. It has now been over 15 years, and she still sells many of these pieces today - a testament to the quality and design.